FedEx: Integrated Marketing Communication essays The FedEx marketing tales are one of the popular American success stories today. Fortune Magazine recognized FedEx at the eighth most admired American company in its February 2002 issue. The company has invested into its brand recognition on a.
The Federal Express (FedEx) Global Transportation and logistics corporation was the brain child of its founding CEO, Frederick Smith. FedEx, as it is more commonly referred to, was incorporated in April of 1973 and pioneered the overnight delivery business. FedEx is responsible for transporting over 3.4 million packages daily, circa 2009.